How? Nostalgia + larger, prettier
But the point is not how, but how much and where. I saw ads for PoE. I didn't see one single ad for PoE2. I would have been an excellent target for the FB algorithm, but nothing. I heard about it from this forum and this forum alone. It took years before it showed up on my steam account.
Then the odd choice of GoG. They could have known that Deadfire would not be easy to sell. Using it to "hype" GoG was not clever at all.
OMG. This forum is the only place where I have to use english. So my english skills degenerated in the past few years.