I think he only pre-ordered it because it's on the Steam. I know Valve fanbois, who buy everything(and I mean everything) on Steam just to be able to support Valve. He might be a Valve fan as well. Well, just a guess.
Far Cry 2 has activation limit. (Ubisoft)
Stalker: Clear Sky has activation limit. (GSC)
Mass Effect has activation limit. (EA)
Crisis Warhead has activation limit. (EA)
I think limiting the activation times is becoming a standard in the industry. This makes me consider to completely ignore the PC games and focus to console market. There is no point in being a PC game collector anymore.