just like every other company, they kept quiet about gay rights while the gays fought for them and were all proud supporters of the gay cause once the gays won... of course in countries where the gays do not have rights, the companies do not support their cause... they wouldn't want to lose profits after all for the sake of a minority.
same goes for every other cause they claim to support. their support is just a PR stunt for the sake of marketing "look how much we care, come buy our products"