I noticed this as well. Those of us who backed on Kickstarter and promised 'goodies' should be getting the Royal edition as opposed to the Champion edition. If we're suppose to be getting a 'kickstarter' edition as the email suggested, well that's not happening on Steam. Also I'm assuming the goodies are not available yet? As they're not showing up at all in my product page as the guides have shown.
Not annoyed at all, just want to clear this up just in case its some kind of bug or quirk.