Anakin, you miss the point. It is NOT the number of hours that's the problem, the number of hours is a sign of utter lack of content, which definitely is a problem when a product is priced the same as equivalent titles that have so much more to them.
Also, your response is silly. The fact is, DS III is being marketed as an action-rpg. Why are you using a comparison to action games and shooters as a defense for how short it is?
Sports games inherently have further replay because the primary object is developing skills and competing with your friends. The same thing applies to shooters and fighting games, wherein the main point is online competition. In action games and shooters, the content is the action game and the mechanics. That means you get hours more play time out of them based on the number of sports teams and players or on the complexity of online team-play or the number of cars and tracks there are to drive. That is how you judge the content in other categories of gaming.
Compare DS III to other action-rpgs and it has NO CONTENT. The likes of Sacred 2, Two Worlds II and Torchlight are its competitors and in terms of how much there is to see and do and fight they have orders of magnitude more stuff. It is SUPPOSED to have more content. Even if you're going by multi-player, DS III just does not have enough going for it.
Again, it's not like DS III has a short but exquisitely crafted campaign. It's not like it's comparable to short but beautiful games like Ico. DS III has generic artwork, dungeons and puzzles and monsters.
I'm not saying DS III sucks completely. I actually like its gameplay. I'm saying it sucks for having such a high price point when it has a mere fraction of the size and content of other action rpgs that are also priced at $40-50. Hell, Mass Effect 1&2, Fallout 3 & New Vegas are technically action-rpgs too since they're hybrid-shooters and they also blow DSIII away in terms of stuff, and when they were new, they were PRICED at the same level.