Reposting (and rephrasing) something I posted elsewhere:
Please, hear me, Obsidian! You need publicity, lots and lots of publicity! I know people who'd drop $5 just because they liked the pitch! Hell, I donated $25 to an 8 year old's card game Kickstarter because I thought it was adorable!
Look, what I'm trying to say is that even people who are uninterested might appreciate a good show, and donate based on that. Right now, you want to sell the game, so let's start out with something universal, so let's start out with artwork. Let's see the lay of the land. Let's see tech levels, differing cultures, that kind of thing. I've seen people refrain from donating because all they see is a 'generic fantasy world', and not just on Something Awful either. If you can show people the intricacies of the world, or maybe a few good costumes and possible player character concepts, you'll have donators coming in droves, IN FREAKIN' DROVES. I heard a culinary saying once- 'the first bite is with the eye', and I think the same principle applies here!
Or maybe let us have a listen to the music. Hell, get Chris Avellone, Tim Cain and Feargus Urqan'tspellhislastname to do a barbershop quartet with you or something at the $2 million mark; God willing, it goes viral. Seriously, you can't afford to lose momentum now!
EDIT: Seriously, you guys are Obsidian-goddamn-Entertainment. All you have to do is bill yourselves as 'We're the anti-Bioware!' and you've got an audience right there.