I hope this doesn't turn into another Divinity: OS-like key debacle. It only strengthens the argument for needing a publisher, and discourages me from using kickstarter in the future.
When backers get a backseat to regular people who just buy it at launch, it makes me think, "Why back this? It'll get backed anyways so why don't I just wait and then pre-order it and get it earlier then the people who backed it next time." That's what I'm doing with Shadowrun Hong Kong. Which of course defeats the purpose of kickstarter and could lead to games not getting funded in the future.
I just think some emphasis of getting keys to the people who funded the game sooner than people who purchase it off the digital, or physical, street is a good idea overall.