I like he said:
Why make the choice of developing this particular project on Kickstarter?
Feargus: That's a really good question, I think a lot of it is we want to make the game. It's a game we really want to make and it's a game we feel that we can really make well. It's funny, I was just talking to a publisher about an hour ago and he said, "Why didn't you come and talk to us about publishing Project Eternity?" I said, I'm a pretty good salesmen- but not good enough to come into your office and ask you for money for a PC Roleplaying game. It's just not something alot of the publishers are built around. It just made sense to "Kick-start it"