[Description of the issue]
You use the typewriter quotation mark " (U+0027) and apostrophe ' (U+0022)
instead of the “proper” English quotation marks “” (U+201C, U+201D) and apostrophe ’ (U+2019).
[DETAILED list of steps to reproduce the issue AND what to look for]
In every text.
[Expected behaviour]
See above.
[Other remarks / Comments]
Assuming that the apostrophe isn’t used as a single quotation mark
anywhere, fixing this should be a simple search-and-replace.
(But you need to distinguish between opening and closing quotation marks)
Since you want to evoke the impression of old-fashioned/fantasy
print and you already somewhat focus on typography by allowing ligatures,
I find that this issue hurts significantly.
In other languages the quotation marks should be different, of course,
e.g. „“ is used in Germany and «» in Switzerland.
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