Yes. It is. And something like that is important to my experience personally.
There have been many other games that have offered vanity pets, and I have enjoyed having them quite a bit.
I know for a fact if I don't up my pledge there will be a persistent feeling that I might be missing out on a neat little piece of in-game content.
In-game content is important to me. Some people value art books and novels and little physical trinkets. I have absolutely no use for those. I personally like in-game items though, and it's very frustrating when they are exclusive. And I thought I would be getting all of the in-game items at the 20 dollar mark. Now that is not the case.
So, as I said. I'll be upping my pledge, but it's rather irritating.