Well, I got my physical box today and boy was I suprised when I opened it. I never read and update about this (or maybe I forgot), but this experience and the collector's edition for Dreamfall Chapters just convinced me to stop pledging for these things. At the time of pledging (and it was day one) I was promised a physical copy, which to any normal person means a CD or DVD. Somebody might think it will be on a USB key, but nobody expects a code in a box :/ It's really disappointing. Even if they try to fix it with a DVD copy of the game, what's the point, the steelbook can't hold the DVD, it has no placeholder for it. Truly disappointing. Any excuses on semantics about the reward tier (Physical Box) is just treating the customer as a dumb person.
I believe most backers at this tier actually wanted a drm-free DVD copy of the game and that is what they expected. You should have been clear from DAY ONE, this is just a pretty box with code in it. But if you were, I would not have pledged to this tier. So, yeah, I am feeling duped.