I'd like to conjecture a bit about the blog post...
Given that Chris Avellone is at least a level 12 intellect, I think the recent hits this forum has obtained are well within his expectations.
But also, given how much Avellone promotes and facilitates access for young hopefuls into the videogame industry, I am starting to think that the reason behind the blog post is to show, potentially at least, how an outsider could influence in a videogame production. What Kickstarter does is democratize funding, so maybe the message here is to inspire everyone to pursue their own game project...