Hello,
I do have the same problem. When I install the game from scratch, then I can start and play. But if I want to start the game a second time, it does not start. The task manager of Windows (Windows 10 Pro, latest/updated version; with all latest drivers installed) does not even indicate the try of a start. When I uninstall the game and reinstall, it’s repeating the problem. Very bad, because download and installation from Windows Store took several hours.
How to fix this issue?