I sent a message to support yesterday because I had been emailed that my order was complete. This is the response I was sent:
"Thank you for contacting Private Division Customer Care.
This is a pre-order, the release date of the product is october 25. You will receive the activation code that day.
Have a nice weekend!"
I guess it's not a big deal. However, since apparently Microsoft Pass customers can already pre-load... you would think ordering directly from the company would result in the same.
In regards to Epic.... I never saw anything about that either until I saw the redemption instruction. I had never used Epic store because I already had enough launchers installed on my machine. There also wasn't any obvious way to cancel the pre-order through Private Division or I would have switched over to Microsoft as my pre order source.