When it comes right down to it, the only ones who can change this are we the consumers. Until we stop buying, they won't stop doing their utmost to squeeze as much money from us as possible and manipulate us into getting what they want. We should have our choice of what platform we want to play on, rather than letting them choose for us and going along with it.
The only reason this exclusivity isn't as bad as the console wars(one reason I'm deeply displeased to see this sort of BS growing on PC now) is that they don't know yet if they can still profit while doing it. The more we allow a su