I don't get it either.
If you look at the pledged amount (a considerable $62,127 according to https://crowdox.com/projects/)that came in through the CrowdOx pledge management service (which lets you back projects with Paypal for instance) alone during WL3s kickfigstarter I'd say that Obsidian are really missing out.
Considering the premature praise and popularity of POE2 as the sequel to the widely acclaimed POE it probably could be even twice (thrice?) the figure WL3 managed to get.