Pillars of Eternity II Game Shares - Shareholder Update

[Ethics Gradient]

In case anyone is curious, here's some Deadfire news from the fig investor side of the house.
 

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Dear Investor,

 

We are excited to share an update with you about Pillars of Eternity II! Versus Evil has entered into a co-publishing arrangement with Obsidian to provide distribution support and contribute significantly to the marketing budget of the game.
 
These services will help increase exposure, grow the brand, and ultimately help drive sales. In exchange, Versus Evil will be recouping their third-party marketing expenses, with approval and monitoring of these costs by Obsidian. Versus Evil has a strong track record of promoting indie games, including the Banner Saga series, and we believe that their marketing efforts will ultimately both increase investor returns and grow the fanbase of this incredible title.
We also wanted to provide you with Obsidian and Versus Evil's take on the deal to give you some insight into why they think it benefit both players and shareholders.
 
"When we started this adventure in developing and funding Pillars of Eternity 2, we went back and forth between whether we wanted to publish Eternity 2 ourselves, or finding a great partner that would let us focus on the game. After our first meeting with Versus Evil we felt we had met a publisher that not only has expertise in publishing, but one that wants to see developers succeed. Even in our first few months of working together, all of us at Obsidian feel we have found a partner that we can collaborate with on a daily basis, and who will truly help Pillars of Eternity 2 be a success."
- Feargus Urqhuhart
CEO, Obsidian Entertainment

“Versus Evil excels with integrating our publishing model with the game development teams.  We feel strongly that they are the experts in what their game is, who their customers are, and what the game needs to be in order to satisfy or exceed expectations.  By taking this position, and understanding their goals, we can then apply our many years of marketing experience to their product and amplify their voice, their brand and their team.  In some cases the games in question are new IPs that need to be established or in other cases, like The Banner Saga or Pillars of Eternity II: Deadfire, have established audiences through company history or crowdfunding.  In the end, our approach is to embrace the community, engage the press, and grow the brand through targeted advertising, boosting social media spends and working with content creators to grab the share of voice. We have committed serious dollars to this campaign and are extremely excited to be part of this launch.”
- Steve Escalante
General Manager and Founder, Versus Evil.
 
We are extremely excited about how Pillars of Eternity II is shaping up, and can't wait for the final game to launch next year. As always, feel free to reach out to us with any questions.

Best,
Fig Team