I am having the same problem since the latest update. Like lightshroud, I got the the Google Play prompt/login the first time put now it just crashes a few seconds after showing the main page.
I too have a ASUS device, but a Chromebook. Note that the game was working fine on ChromeOS prior to this latest update.
What platform are you on? - Google Play on ChromeOS
What version of the OS are you running? Latest ChromeOs Dev build
What model is the device? ASUS Chromebook Flip 302CA