Hello - I have the same issue. I tried it on the Xbox PC app and it won't launch. Basically, it opens the pop-art, like if starting to load, then it closes without any visible error on screen. This happens every single time without exceptions and fails at the same point. I then went to Steam, bought the premium edition and tested this without luck - same issue.
I've tried repairing, re-installing, restarting xbox services, clean boot, installation in different SSD, updated GPU drivers, updated BIOS, updated Windows, tried on Steam, disabled firewalls, running as administrator, etc. No other ideas at the moment, other games run fine on both Xbox PC app and Steam.
Specs:
CPU: Core i9-12900K
GPU: RTX 4080 Super
DRAM: 32GB
OS: Windows 11 (ver 23H2)