GameBanshee is just an RPG content site that I started several years ago. Our KotOR coverage has been very popular, and because of this, we have received literally hundreds of emails inquiring about the whereabouts of the content patch. After learning that the patch was gearing up for release during a recent chat with John Morgan (the Obsidian developer who physically compiled the patch), I thought it would be in the best interest of our community to let them know.
GameBanshee is not any more of an authority in the gaming industry than any other gaming site on the web. However, after working with so many RPG developers over the years, a lot of them are willing to share information with us before releasing it publically.
I could write volumes about the current state of web advertising, but the bottom line is that UGO is by far the best entertainment ad supplier on the internet. In order to be part of their advertising network, though, they require that all of their major contributors place the UGO ad in the upper left corner. You'll see a UGO logo at other gaming sites, too, but this doesn't mean that UGO owns them. Take a look at Blue's News, for example.