Im on Windows 7, and got same issues... it says "Running" for 5-10 seconds but nothing happens, and then it resets back so i can try and start it up again.
Tried restarting, reinstalling and verifying... nothing works
EDIT: Tried too Run game as administrator, and that seemed to launch it, but now i get an dll error too, missing ADVAPI32.DLL
Ive tried with and without firewall on and off
Win 7 Pro
No antivirus programs installed in general i have a pretty fresh windows installed so shouldnt have issues with .dll
Still no launch