Well, they did try with Jesse Cox play through a few weeks back. Granted he only has 700,000 YouTube subscribers compared to TB's 1.8 million...
They are part of the same YouTube network (Polaris). Some viewers who come across Jesse, will also come across TB. Some catch on to Jesse, subscribe, see podcasts and are exposed to Dodger & TB + featuring guest. It would be really interesting to have Developers on the Co-Optional Podcast to be honest, like a Matt Chat interview, but more casual and talking about games moreso than what the particular Developer is developing.
Could be great PR too. But the podcast is mostly YouTubers, unfortunately (TB, Dodger & Jesse).
Jesse's video was also promotional, not part of his usual schedule or usual content. Many who are subscribed to Jesse watch on his channel, lots of viewers I think want "the usual stuff" from whatever they watch, and for whatever reason they watch. It's like flavors, say you are buying chocolate for the chocolate flavor, then you want it to taste like chocolate, and not vanilla.
Also, if I am not mistaken, it was Paradox/Obsidian that uploaded the videos to their YouTube channel. I am getting the feeling that Jesse might be doing a Let's Play of Pillars of Eternity when it's out though, and that'll grant more exposure too. It'd be awesome if TB did an impression video of Pillars of Eternity, but it's an RPG and he's known to not cover RPG's (they take a lot of time & energy to get a good understanding, and are riddled with spoilers in video content, and are very differing depending on who plays it).
@OP: 1) The contest could be community driven too, no? A reward will draw more attention, of course, and if Obsidian would be willing to compromise a "You get a deluxe version+a copy for your friend!", and/or if they get a box/physical reward one too many they could use that as a reward too. What I wanted to say was, Obsidian doesn't need to put any time into it if someone would make or attempt to make a contest seriously, and having asked for permission too of course.
I think also that stuff like Mod competitions can be included in this. "Competitions" in general can be entirely community driven without the company involved in spending time, but it is important that the competition gets Company Approval regardless, as that will promote the competition itself.
2) Don't particularly like.
3) YouTube, Let's Play, Impression, News Articles, Comments, Forums, Industry, there's tons of places that Pillars of Eternity will be discussed. Of course, we can boost this exposure ourselves by creating a thread on a different forum, discussing Pillars of Eternity. We can make YouTube videos, blogs, even mail other Companies saying "We like this type of games a lot!" etc.
4) Google Search & Tracking, Twitter, Social Media. Simply searching in www.google.com for "Pillars of Eternity" you'll add +1 in the search tracker. "1 more search". Refreshing (F5) or searching for it again adds +1 on the search tracker, but it'll know your IP. Might presumably boost exposure regardless. Twitter # is also exposure, and sharing on Facebook, Vine, Google Circle, Tumblr or whatever social media you use,
5) Metacritic & Steam Reviews: Controversial but giving the game a good/high User score in purpose of promoting a title will expose it a lot. We've seen some titles get demoted from Metacritic by having bad history (Fez, Depression Quest, Garry's Day One Incident, WarZ, The Slaughtering Grounds*). What I mean is that the community has "power" to influence scores and what others first impression will be in the future. Lots of reviews = lots of impressions = lots of exposure, no matter what.
I think it might be helpful even with lots of reviews in total as well, as it'll simply mean that a lot of people are talking about it and sharing their thoughts about it so reviews on Steam (and Metacritic) regardless of their score, the more there are the more exposure.
* All of these games had some sort of industry mishap/scandal of some form and the gaming community went after these products and gave them bad reviews in both Steam, Metacritic, in gaming forums and generally negative attitude versus these titles.
Edited by Osvir, 21 December 2014 - 03:35 PM.